Experience
Six roles, five years, and the systems behind each one
Across real estate, logistics, and enterprise consultancy. Dates and titles match my CV exactly.
Career
Roles, in reverse order
Each entry expands into its achievements, the architecture involved, and the technologies used.
One of the UAE’s largest real estate developers, running property sales, registration, and customer operations on Salesforce.
Key achievements
- Designed and implemented the end-to-end Salesforce integration with Dubai Land Department (DLD) and OQOOD systems to automate property unit registration.
- Developed scalable Salesforce solutions using Apex, Lightning Web Components, Salesforce Flow, and declarative platform development.
- Translated complex business requirements into secure, maintainable solutions aligned with enterprise architecture and development standards.
- Enhanced Salesforce applications supporting complex approval workflows, financial processes, and customer operations.
- Collaborated with business stakeholders, QA, and integration teams to deliver high-quality enterprise solutions while resolving production issues and implementing platform enhancements.
Architecture highlights
- Government registry integration (Dubai Land Department / OQOOD) reached through a MuleSoft layer rather than direct callouts from Apex.
- Batch status reconciliation that syncs registration status back into Salesforce, rather than depending on an inbound callback from the registry.
- Validation, error handling, and asynchronous processing across the registration workflow.
Technologies
ApexLightning Web ComponentsSalesforce FlowMuleSoftREST APIs
Education
Background
May 2020
Bachelor of Computer Science
Faculty of Computer and Informatics, Benha University
Graduation project: Smart Waste Basket — graded Excellent.