Senior Salesforce Developer at Emaar · Dubai, UAE

Senior Salesforce Engineer

Designing Enterprise Salesforce Solutions That Scale

I help businesses design, build, and optimise enterprise Salesforce solutions through scalable architecture, secure integrations, and maintainable application development.

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5 yrs
Salesforce delivery
Since 2022 — administrator, developer, senior developer.
4
Salesforce certifications
Integration Architect, Platform Developer, Platform App Builder, Administrator.
Enterprise
Current environment
Emaar, Dubai — one of the UAE’s largest developers.
3
Industries delivered in
Real estate, logistics and fulfilment, e-commerce.

Certified

Integration ArchitectPlatform DeveloperPlatform App BuilderAdministrator

Certifications and roadmap

Services

Engagements built around a business problem, not a technology

Six lines of work, each with the problem it addresses, how it is run, and exactly what gets handed over.

All services

Enterprise Salesforce Integrations

End-to-end integration between Salesforce and the systems that surround it — ERP, warehouse, finance, commerce, or a government registry. Designed around what happens when the other side is slow, wrong, or offline, because that is what determines whether an integration survives.

Apex RESTREST APIsMuleSoftAWS Lambda

Custom Salesforce Development

Business logic and user interface built on the platform properly — one place per concern, bulkified by default, and tested for behaviour rather than for a coverage percentage. Written so the next developer can read it without a walkthrough.

ApexAsync ApexLightning Web ComponentsSOQL

Salesforce Automation

Process automation that replaces re-keying and email chains with something the business can audit. Declarative where a Flow is sufficient and legible to an admin; Apex where the logic is complex, high-volume, or needs real tests.

Salesforce FlowApproval ProcessesApexReports & Dashboards

Solution Architecture

The design work that happens before a delivery team starts: data model, integration landscape, security model, and the decisions recorded with their trade-offs. The cheapest place to find a structural problem is here.

Data ModelingIntegration PatternsSecurity & SharingTechnical Design

Production Support & Optimisation

Work on an org that is already live and carrying load — diagnosing what is genuinely slow or failing, fixing it at the cause rather than moving it to a queue, and closing the gap between what the platform was bought to do and what it currently does.

SOQLAsync ApexDebug LogsReports & Dashboards

Technical Consulting

Advisory work where the deliverable is a judgement rather than code: what is actually in the org you inherited, whether the work being delivered is sound, and whether Salesforce should own the requirement at all — including when the answer is that it should not.

Architecture ReviewBest PracticesSolution PlanningTechnical Debt Analysis

Case studies

Four problems, and how they were actually solved

Each one covers the business challenge, the architecture, the decisions and their trade-offs, the business value, and what I would improve next.

All case studies

Real estate & property development2025 — present

Property registration against a government registry, from Salesforce

An Apex and LWC suite automating property registration with Dubai’s land registry — register, upload, submit, cancel, and status check — reached through a MuleSoft proxy layer rather than direct callouts.

Salesforce ⇄ MuleSoft ⇄ Dubai Land Department (OQOOD)

Logistics & e-commerce fulfilment2024 — 2025

Reconciling declared and received inventory across Salesforce and a WMS

A bidirectional integration that detects, quantifies, and displays the difference between what a merchant declared they would ship and what the warehouse physically received.

Salesforce ⇄ AWS Lambda / SQS ⇄ Warehouse Management System

Real estate & financial operations2024

Automating financial exchange between Salesforce and Oracle Fusion

Two separate streams at one client: a Salesforce to Oracle Fusion Accounts Receivable integration automating financial data exchange, and a correction to the Net Present Value logic inside a custom payment-plan solution that property buyers’ instalment schedules depended on.

Salesforce ⇄ Finance integration interface ⇄ Oracle Fusion AR

Recruitment technology / applied AI2026

An Agentforce agent engineered so it cannot fabricate

A Salesforce and Agentforce agent that structures CVs, answers grounded questions about candidates, and ranks them explainably — where Apex verifies every claim against the source text before it is stored or shown.

Agentforce ⇄ Invocable Apex ⇄ Claude API

Track record

Enterprise delivery, under production constraints

Nearly five years delivering Salesforce across real estate, logistics, and e-commerce — most of it at the seam where Salesforce has to agree with an ERP, a warehouse system, or a government registry.

EmaarNov 2025 — Present
IBMJun 2025 — Nov 2025
KhazenlyOct 2024 — Oct 2025
MarakezDec 2022 — Jul 2024
ScaleUpJun 2022 — Jul 2023
Cloud 11Feb 2022 — Nov 2022

Full career history

Emaar

Senior Salesforce Developer

Current

One of the UAE’s largest real estate developers, running property sales, registration, and customer operations on Salesforce.

Designed and implemented the end-to-end Salesforce integration with Dubai Land Department (DLD) and OQOOD systems to automate property unit registration.
Developed scalable Salesforce solutions using Apex, Lightning Web Components, Salesforce Flow, and declarative platform development.
Translated complex business requirements into secure, maintainable solutions aligned with enterprise architecture and development standards.
Enhanced Salesforce applications supporting complex approval workflows, financial processes, and customer operations.

ApexLightning Web ComponentsSalesforce FlowMuleSoftREST APIs

Certifications

Credentials, with the roadmap kept separate

Earned certifications are listed as earned. Anything in progress or planned is shown as exactly that — the two are never blended.

Integration Architect

Salesforce · Aug 2026

Integration architecture across system boundaries: choosing between integration patterns and stating the trade-off, API and middleware design, authentication and security between systems, and error handling for distributed processes.

Platform Developer

Salesforce · Jan 2025

Programmatic development on the platform: Apex, SOQL, triggers, asynchronous processing, testing, and Lightning Web Components.

Platform App Builder

Salesforce · Apr 2023

Declarative application design: data modelling, business logic, automation, security, and user interface configuration.

Administrator

Salesforce · Nov 2022

Platform administration: users, security and sharing, standard objects, automation, and analytics.

Certifications and roadmap

Next step

Let’s build your next Salesforce solution

Whether you’re looking for enterprise Salesforce development, integrations, automation, or solution architecture, I’d be happy to discuss your project.

Start a conversation Résumé and resources

Available for remote engagements worldwide · Dubai, UAE